Design in Motion
What is motion design? It’s an evolving art form that Steelehouse is heavily invested in and leveraging for its clients. One of the challenges facing motion design as a new medium is trying to define and distinguish it from other forms such as live action and animation. In a recent article, Motionographer tackled some crucial industry questions, starting with one we hear often – “How is it defined?” Motionographer explained it in the best way we have seen when it stated,
“Motion design is a seductive blend of graphic design, filmmaking and animation. It doesn’t get much sexier than that.”
Recent examples of our work in motion design for television commercials, cable programming and live event environments are highlighted below. For the quick overview, check out our updated motion design reel!
Watch the Fall 2015 Motion Design Demo Reel
We had the privilege of working for the Outdoor Channel on their Midway USA show, Gun Stories. The challenge for our team was to create visuals featuring notable aspects of 13 different firearms from the 16th century all the way to modern times. Using a shadowbox concept and taking cues from each time period for the aesthetic, we built a motion design sequence for each episode.
The Power of G
Steelehouse recently produced a series of TV spots for Tulsa Gold & Gems. “The Power of G” campaign had one goal – cement the idea in the mind of the customer that it’s Tulsa Gold & GEMS and not a local competitor with a very similar name. Truly an example of how to blend graphic design, filmmaking and animation as defined above. Watch the spot and you can decide whether it’s sexy or not…
Memory Gala 2015
What we love about creating visuals for the Alzheimer’s Association of Oklahoma’s annual event is the creative collaboration and freedom Talmadge Powell extends to our team. This creative license has allowed us to push both our capabilities and the tools we use. Watch their event open video here.